Caudwell
A football team are following in the footsteps of Aston Villa and Barcelona by ditching their sponsor logo and replacing it with a charity badge.
Kidsgrove Athletic FC, who are sponsored by J & S Seddon Group, will have Caudwell Children’s logo emblazoned on their first team shirts in support of the national charity, who are committed to changing the lives of sick and disabled children.
Key Facts
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The Kidsgrove Athletic FC 1st Team kit will feature the Caudwell Children logo
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The team mini-bus will also feature the charity logo
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The new kit will be unveiled at the game against Glapwell in the Evo-Stick League at the club’s Seddon Stadium on Tuesday, August, 24th (7.45pm kick off)
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Kidsgrove Athletic are following in the footsteps of Aston Villa and Barcelona who have both donated their shirt sponsorship to charity
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The club are also holding fundraising events throughout the season to raise money for Caudwell Children
Kidsgrove Athletic, who ended fourth in the table last season, will sport the new strip against Glapwell in the new Evo-Stick League at the club’s Seddon Stadium on Tuesday, August, 24th (7.45pm kick off).
The announcement comes after Premiership club, Aston Villa and Spanish side, Barcelona made the headlines in 2008 after adopting charity logos on their shirts to promote their charity partnerships.
The Caudwell Children logo has also been placed on the team mini-bus and there are plans to stage a number of fundraisers with the club throughout the season to boost funds for the charity.
To date the Charity has donated over £12 million to thousands of children with over 300 different medical conditions. What makes the Charity unique is that all the administration and management costs are covered by entrepreneur and philanthropist, John Caudwell, meaning that every penny raised can go directly to the children.
Formed in 1952, Kidsgrove Athletic Football Club plays in the Evo-Stick Northern Premier League Division One, where they ended the 2009/2010 in fourth place, a record for the club. Situated at Seddon Stadium, Hollinswood Road, Kidsgrove the club is currently managed by Peter Ward.
Quotes
We are truly thrilled and proud to be working with Kidsgrove Athletic Football Club to help raise the profile of Caudwell Children.
We hope by building awareness we will be able to reach more families in the local area in need of help with vital equipment, treatment or therapy for a disabled child.
It is because of the club’s enthusiasm, generosity and commitment that we are able to continue such vital work in Stoke on Trent and we would like to wish the club the very best of luck for the start of the new season and moving forward.
Trudi Beswick, Chief Executive Officer for Caudwell Children
The Club is really looking forward to working with Caudwell Children and hope to raise lots of money for such a very worthy children’s charity.
Mick Fitzjohn, Club Chairman for Kidsgrove Athletic
