LONDON – Eye is pleased to announce the launch and immediate activation of Amplify, the world’s largest mobile enabled digital Out-of-Home network.
Amplify is a technology-agnostic platform that enables advertisers to extend traditional Out-of-Home campaigns onto mobile phones using QR (Quick Response codes), NFC (Near Field Communications), SMS and AR (Augmented Reality). In the US, this complements their existing Mobile Proximity Marketing offering (Bluetooth and WiFi) which is powered by Mobiquity Networks.
Eye has developed a single Amplify platform which incorporates an NFC chip, QR code display and SMS response mechanic. The installation of the devices is beginning to be rolled out across 8,300 of their existing Out-of-Home sites across Australia, New Zealand, the US and UK.
The Amplify network operates across airports, shopping centres and universities enabling advertisers to create mobile enabled conversations in environments with heightened dwell time. The network will be progressively activated from June 1st with launch clients currently being confirmed in each market.
With the exponential growth in smartphone penetration, advertisers recognise the power of mobile but the technology itself can often be the barrier to trial. With Amplify, we have removed that perceived complexity. Whether it’s mobile coupons to drive product trial, movie trailers to encourage viewing, loyalty programs for ongoing connections, augmented reality for creative amplification or simply a call to action to drive web traffic, our Amplify solution delivers all in one. The scale of our investment opens up the opportunity for major advertises to create meaningful campaigns.