Author Name
30 June 2008
Just when you are getting your head around the concept of web 2.0, another 2.0 pops up with something new to learn! This time it's PR 2.0 and the Social Media Release. KMP has launched the world's first ASP Social Media Release template called PressRoom. Designed specifically for PR agencies, PressRoom allows agencies to create a dedicated web presence to syndicate information on their clients behalf via RSS feeds, social network sites, social bookmarks, news aggregators and the search engines.
Key Facts
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Use of microformats for enhanced searchability of the content
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Tag clouds and Technorati tags for easy identification of popular references
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Search facility to track web publication of article with similar content
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RSS feeds to press distribution sites
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Sitemap optimisation for Google and Yahoo news robots
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Link management of social networks e.g., facebook, myspace, digg, del.icio.us etc
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Links management of media sharing sites such as Flickr and YouTube
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Tracking of user engagement e.g., number of releases downloaded, number of flickr photos downloaded, YouTube videos viewed etc
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Client access to their own press rooms
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Downloadable company press kit and assets
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Advanced method of generation of metadata (e.g., Reuters Calais term extraction service)
Ackura PressRoom is a social media release template bursting with functionality, and provides PR agencies with the tools to easily distribute information and multimedia via social media sites and syndication feeds, The format is designed to stimulate conversations within the social media arena rather than just to broadcast a message.
Agencies just have to sign up for a monthly fee and input their clients news content via an easy to use content management system. KMP will manage the rest including search optimisation of the news releases, together with services such as news aggregators and analytics, hosting, maintenance, telephone support as well as on going development of the application.
Quotes
Ackura PressRoom will not replace the traditional PR role, but this social media toolkit will really strengthen a company's outbound communications by reaching users through syndicated networks that current PR techniques don't reach.
Bill Daring - Chairman, KMP
