KMP Delivers Asda Groceries Virtual Assistant

Author Name

30 October 2009

KMP Digitata is proud to announce the launch of Amy, the Asda Grocery Platform’s Virtual Assistant. Designed to guide customers through the new online shopping site, Amy provides a 24/7 customer service solution, dealing with enquiries directly online to boost user experience.

Key Facts

  • "Amy" is a browser based customer service representative
  • KMP was commissioned by Asda to deliver Virtual Assistant
  • The language recognition technology is used to direct users around the Asda Grocery platform
Amy is currently fielding over 22,000 enquiries a week, with the average conversation lasting over 3 interactions. The most common line of enquiry involves deliveries and online product searches.

Jackie Hill, Head of Marketing Communications at Asda, said; “We always get the thumbs up from customers for providing the best service in stores and now we’re extending the service we offer them online.

We really are ‘always happy to help’ and with 1 million more customers shopping with us online now than a year ago, it seems they agree.”

KMP Digitata’s Managing Director, Jon Keefe said that “Working with Asda to deliver Amy is a prestigious project for KMP. We are constantly updating Amy’s knowledgebase to make sure Asda’s online shopping experience is even better for its customers.”

Notes to Editors:-

 

KMP Digitata were established in 1991 and have been working in the Digital Marketing and internet technology space since 1995.

We are a group of innovative and exciting digital marketing practitioners, designers, multimedia and technology experts based in Manchester who have a flair for marketing and specialist programming and internet skills.

Our people are creative and imaginative as well as capable and thorough and we will add creativity, professionalism, experience and reach to your business team.

Quotes

“Working with Asda to deliver Amy is a prestigious project for KMP. We are constantly updating Amy’s knowledgebase to make sure Asda’s online shopping experience is even better for its customers.”

Jon Keefe, Managing Director KMP Digitata

“We always get the thumbs up from customers for providing the best service in stores and now we’re extending the service we offer them online. We really are ‘always happy to help’ and with 1 million more customers shopping with us online now than a year ago, it seems they agree.”

Jackie Hill, Asda Head of Marketing Communications

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PRContact Info

Rhodri Edwards

Rhodri Edwards

Client Services Director

KMP Digitata

Jon Keefe

Jon Keefe

CEO

KMP Digitata

Danial Ashcroft

Danial Ashcroft

Digital Marketing Executive

KMP Digitata

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