KMP Digitata embark on a new adventure with Trek America

Author Name

01 February 2010

KMP Digitata are proud to announce their involvement in an exciting new adventure with Trek America. The project aims to push the Trek America brand into the social media space their product is primed to accommodate. This move into a new social media sphere will greatly enhance the service and experience they already deliver to their customers.


Key Facts

  • Launch in time for 2010 holiday season
  • Full integration with existing social media platforms
  • Powered by user generated content

 

Trek America, which is part of TUI Travel PLC, provide small group adventure tours throughout North America. The project demonstrates the pioneering attitude of both Trek America and TUI and their insight into both their dedication to continually look to enhance their customers experience and to ensure they remain at the forefront of an increasingly competitive industry.

The new project, which has been proposed and will be delivered by KMP Digitata, makes use of existing social media sites and will deliver user generated content to a marketing platform, and demonstrates once more the innovation of KMP Digitata in identifying and delivering social media solutions that are geared towards engaging customers with the brands of their clients.

The platform will make full use of middleware to connect to 3rd party services and create a whole new experience for the Trekker that will be utilised before, during and after their Trek America trip.

 

Notes to Editors:-

KMP Digitata were established in 1991 and have been working in the Digital space since 1995. KMP Digitata sector expertise includes travel, tourism, destination marketing, online gambling, online gaming, finance, retail, manufacturing, leisure and entertainment, higher education and utilities.

KMP Digitata  specialises in user experience, usability, content management systems, ecommerce, digital strategy, email marketing, social media and search engine optimization (SEO).

KMP Digitata’s clients include Asda, Manchester Airports Group, Makro, The Open University, IMI Cornelius, Punch Taverns, Royal Liver, Renold plc and Chester Zoo.

KMP Digitata excels at creating digital experiences that have outstanding return on investment for our clients.

Quotes

Having just returned from a trip with Trek America I am delighted to be working with TUI to deliver this new platform for future trekkers. Providing a high quality online service for all customers, Trek are really positioning themselves on the cutting edge of the social web.

Rob Sandbach, Client Services Manager, KMP Digitata

This is a very forward thinking project, for both Trek America and TUI, which we are confident will provide our customers with a wonderful platform to engage with both Trek America, their fellow Trekkers and their family and friends before, during and after their Trek America experience

Richard Hanson, Sales Director, Trek America

We are very proud to be working with Trek America on such an innovative project. A great deal of credit needs to be extended to Trek for having the foresight to reach out in the social media arena in the way we are proposing.

Jon Keefe, CEO, KMP Digitata

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Contact for this Release

Rob Sandbach

Rob Sandbach

Client Services Manager

KMP Digitata

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PRContact Info

Jon Keefe

Jon Keefe

CEO

KMP Digitata

Daniel Ashcroft

Daniel Ashcroft

Digital Marketing Executive

KMP Digitata