KMP Digitata chosen to take care of Sue Ryder’s digital strategy

Daniel Ashcroft

24 May 2011

KMP Digitata is extremely pleased to announce a hugely significant new account win in national UK charity Sue Ryder. Sue Ryder provides health and social care services in local communities for people living with end of life and long-term conditions.

Key Facts

  • KMP Digitata chosen to be Sue Ryder's digital partner

KMP Digitata was awarded the business following a selection process that initially included agencies from all over the country.

Martyn Ladds, Head of Marketing at Sue Ryder, praised KMP Digitata for their understanding of the Sue Ryder brand, for providing creative solutions that exceeded the Charity’s brief and for their passion throughout the entire pitch process.

KMP Digitata’s work with Sue Ryder will incorporate the definition and implementation of an entire new digital strategy. Web and mobile channel offerings will be designed, delivered and integrated into a new CRM system. Business critical areas such as volunteering, fundraising, event management and donating will benefit from KMP Digitata’s 20 years of online expertise where delivering “Return on Investment” is always paramount. Functionality including personalisation and ecommerce, together with creative and technical support for new systems serving the Sue Ryder estate of over 350 shops and 14 hospices and care centres nationwide will be introduced and facility managed 24/7/365 by KMP Digitata.

Quotes

Put simply KMP got it spot on. We were very excited by KMP’s strategic thinking and creativity and we are now keen to continue the process of change we have already begun within Sue Ryder.

Martyn Ladds, Head of Marketing at Sue Ryder

To be appointed digital partners and entrusted by a national charity as prestigious as Sue Ryder with steering, delivering and supporting their digital strategy is a huge vote of confidence in our people, their expertise and skills and our philosophy of delivering real return on investment for our clients.

Jon Keefe KMP Digitata’s co-founder and CEO

Contact's for this Release

Daniel Ashcroft

Daniel Ashcroft

Digital Marketing Executive

KMP Digitata

Jon Keefe

Jon Keefe

CEO

KMP Digitata